A marketing plan template is like a roadmap that allows you to attract your ideal clients and promote your products and services. For solo entrepreneurs marketing themselves online, the best way to do that is with a marketing funnel.
If you picture a funnel, you know it’s wide at the top, and narrow at the bottom. At the top of the marketing funnel is where you want to get in as many people from your target market as possible. The best way to do this is by offering a free giveaway that is valuable for your target market.
The top of your marketing funnel is the widest part and it’s where you want to get in as many people from your target market as possible.
The best way to do this is with a giveaway that meets the top burning needs of your target market and showcases your solutions. In exchange for this giveaway, your prospects give you their name and email address so you can continue to communicate with them.
You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template. Generally speaking, in the middle of your funnel you will put your low to mid-range products and services. And at the bottom of the funnel are your highest priced programs and services.
Keep in mind though that you don’t want to annoy the people in your funnel with excessive marketing. You should continue to provide valuable content and gifts through things like your newsletter, special offers, contests, etc.
You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template.
Many coaches and consultants make a mistake with their funnel, in that they start with one-on-one support as their very first offering. Not everyone is ready to make the leap from free to what can be a significant investment.
The idea of this targeted internet marketing strategy is to keep people moving down the funnel, from the top to the bottom. Not everyone will reach the bottom of your funnel, and that’s okay. While everyone in your target market is your prospect, not everyone will resonate with your style and messages. You want the people who really connect with you and with whom you really connect to be the ones to move through your funnel and to stick with you.
Remember that your goal is not just to “move people through your funnel”. That’s way too depersonalized. Your real goal is to build a community. Treat the people on your list with respect. They are valued members of your community and without them, you wouldn’t have a business.