Heres a brief overview of the BSc Marketing degree offered by the University of Southamptons Management School for potential applicants.
This BSc Marketing degree will provide you with an up-to-date knowledge of marketing that is grounded in both marketing theory and practice.
The course is four years in duration and involves an industrial placement year in your third year, which is compulsory for all students. You will then return to the University to complete a 4th and final year of study.
As a result, the BSc Marketing degree programme will introduce you to exciting new developments in marketing practice and provide you with work-related skills that are in great demand from employers.
Marketing activities play a central role in delivering value to both customers and shareholders. In this context marketing can be seen as being at the interface between the customer and the organisation.
It interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisations response in terms of services or products to the customer.
Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.
Thats why on the BSc Marketing degree from the University of Southampton you will learn about all of these things, along with additional emphasis on the nature of digital marketing.
Graduates from this BSc Marketing degree course frequently gain management roles in a wide range of private, public and third sector organisations.
In addition, some graduates may choose to form their own businesses on graduation, or within a few years of graduation.
However, we dont openly recommend early business formation for graduates; placing most emphasis on gaining experience first.